How To Convince Mark Cuban to Invest in Crickets, or any unconventional product, with Pat Crowley
September 14th, 2018
Would you eat crickets for protein?
Pat Crowley is the founder and owner of Chapul, the first US company to sell insect protein. Chapul’s goal is to reduce the environmental footprint of agricultural protein by replacing meat with crickets. His entrepreneurial story is unique, as he took an extremely unconventional product and grew a profitable business from it.
In this episode, Pat talks about his initial inspiration to switch to insect protein. He explains how Chapul bootstrapped themselves to profitability and then landed an investment from Mark Cuban when they were featured on Shark Tank.
This is the Lean Commerce Podcast.
In this episode, Pat teaches us:
- Why crickets are the answer to stop the harmful effects of the agricultural protein industry
- How to run a successful kickstarter project
- Chapul’s strategy to market an unconventional product to the masses
- What Pat has learned from having Mark Cuban as his investor
“The food distribution system in the USA is designed for big companies.”
Connect with Pat: