How To Establish a Profitable Company Around Competitive Products with Luke Droulez

How do you build a brand around competitive products?

Luke Droulez is the CMO of Parachute Home, a modern bedding and bath product company. They have prioritized branding and profitability to stand out among the more well-known competition.


In this episode, Luke talks about how Parachute Home has become a profitable bed and bath company. He explains the customer experience and customer relationship strategies they  use to continue to grow their brand and social presence. He also walks us through their backend supply chain and technology and how Parachute Home uses it to automate as much of their processes as possible.


This is the Lean Commerce Podcast.

In this episode, Luke teaches us:

  • How to successfully transition from Head of Operations to Head of Digital to Chief Marketing Officer
  • The strategy Parachute uses to educate their customers on materials in bedding and ingredients in bath products, and how they use it to increase sales
  • How to optimize backend supply chain and technology for physical products
  • The techniques Parachute uses to acquire new customers


“Modern marketer is responsible for the full customer journey.”

“We are in this interesting time where, it’s easier than ever to start a business, but it’s harder than ever to stand out.”


Connect with Luke:

Luke on LinkedIn