How To Use The Psychological Matrix to Market Any Product with Bryan Van Dyke

If you’re willing to fail, you will find success.


Today’s guest is Bryan VanDyke, a digital leader for companies such as Morgan Stanley and Prudential. Twenty years of digital marketing experience has shown Bryan the reward that comes with risk. As a digital expert, he promotes new ideas to large corporations and has become an expert in embracing the fear of failure.


In this episode, Bryan explains how to use the psychological matrix to create useful and attractive products. We also talk about how to use probability to increase marketing success, how he increases revenue for multimillion dollar companies and why he advocates for all marketers to become comfortable with failure.


This is the Lean Commerce Podcast.

In this episode, Bryan teaches us:

  • The digital potential of virtual assistants like Amazon Alexa and Google Home
  • How to overcome office politics
  • Why marketers are burning out today more than they ever have previously
  • How he guides large corporations into curating multimillion dollar products


“It is harder to accept the risk because the fear of loss is stronger than most other feelings.”


“The biggest challenge to any individual marketer is the crisis of confidence.”


Connect with Bryan:

Bryan on LinkedIN

Bryan on Twitter